Vee — AI interaction patterns across Grant, Maggie and Donna

A laptop on a desk showing Vee’s home screen — ‘Good morning! Reclaim your time with our team’ with the Maggie, Grant and Donna agent cards

Introduction

Vee builds AI products for nonprofits, where AI users aren’t AI experts. I started as a sole designer, leading the process end to end, from client communication and UX strategy to UI, user flows, and brand identity, working closely with product and engineering to bring it all together.

Details

Timeframe
Jan 2025 — Sep 2026
Role
Product designer
Team
Product + Engineers
Platform
Web apps · B2B

Scope

  1. Research and sitemap
  2. Agent interaction design
  3. Working prototypes, built in code
  4. Validation with real users
A research board — a product sitemap, competitor screenshots grouped by tool, and clusters of design references and notes

Product decisions

I started with market and competitor research to identify gaps, then shaped the product structure, requirements, and page strategy while driving new developments and building a new design system to support them.

The Vee design system — a task table, icon set, typography scale, colour palettes, border-radius and elevation scales, badge variants and sidebar navigation

Designing for Scale

I built a new design system that turned recurring patterns into reusable components, making the product faster to design, build, and scale. I unified the visual language across all products and implemented the new designs directly in code, bridging design and development.

The result, up front

3Products sharing one pattern language, Grant, Maggie and Donna
2×faster design delivery: about 2× improvements shipped per week
103UI improvements I designed and shipped to production myself in 15 weeks

The platform

Designed Vee’s AI-powered product platform and three AI agents, shaping the end-to-end experience from product strategy and UX architecture through UI and implementation.

A tablet held in two hands showing Maggie’s Post Schedule — a chat panel offering to reschedule, edit or approve posts, a pending-approval post and a January calendar
Grant’s illustration set — an envelope of coins, a folder with the Vee check, a bin of files, a key and padlock, a warning sign and a document
A laptop on someone’s lap showing the task-complete modal — ‘WooHoo! You’ve completed the task’
Grant, the 3D character, sitting on a beanbag in a bright office with a laptop, a paper plane flying past
A laptop on a wooden table showing Grant’s Grant Suggestions page — best-fit suggestion cards with average award and deadline, a credits counter, and a table of other suggestions with search and filters
A desktop monitor on a bright desk showing Maggie — a chat panel asking ‘What should I change first?’ beside a social post being edited
A phone showing Donna’s Impact dashboard — emails drafted, emails sent, scheduled meetings and donor touch points, with upcoming donor activity

Next project

Lasso Security

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